•How did your research into genre contribute to your production work?

My interest in Lady Gaga's excentric video's and messages put across really inspired me to find an interesting genre, such as abuse. Something which we dont think of happening to us and others around us, just a subject heard via the news. Her video's follow a predominate theme and all link which is something we all found inspiring and very eye catching. Our production work was continually inspired by Gaga's videos, just without the crazy costumes. We brought ours to a more 21st century, modern theme, although some may argue our set looks old which was the idea we were going for as the protagonist being abused was living poorly and being abused.


• How did your research into audience contribute to your production work?
We researched into the audience who listened to Florence and the machines music as well as similar genres which would be indie rock. We came to the conclusion our target audience would be Indi rock listeners, of a white British ethnicity and 17yrs+ of age.


• How is your research into institutions responsible for the production and regulation of the media influence in your production work?
At first the institutions we looked at were major record company labels such as Universal and Island Records (the record company Florence + The Machine are with) However we realised that these labels weren’t very specific to our genre and were very big companies that had a variety of artists under their name. After choosing a specific genre and target audience we had to find a record company that portrayed similar artists to our band ‘The Rivals’. We researched further into independent record labels, as this would be the best starting point for us to promote our single to and independent label before branching off afterwards to the bigger labels such as Universal Records. We found lots of specific record labels in America, such as ‘Bloodshot Records’ who based in Chicago have been able to keep their independence they are interested in fresh new Indie alternative rock bands that don’t conform to the original stereotypes and I thought this was a good match for us, however we carried on looking for British based record labels as we are an English group with a predominantly British target audience. Looking at ‘XL’ record label an independent based in the United Kingdom, although started off with artists like the ‘Prodigy’ they have branched out to take the best artists in their genres including ‘White Stripes’. This influenced our decisions to try something different in relation to the themes behind our video.
The Canadian-American band ‘Arcade Fire’ have also kept to their routes of not conforming to the major record labels but kept with the independent record label ‘Merge Records’ since they first began. The band often records its albums in its own studios, to exacting and personal specifications, and retains ownership of the music, which it licenses to Merge. Its previous two albums have gone gold, or close to it, and “The Suburbs” is expected to do the same, or better. This is the same type of exposure that we want our band ‘The Rivals’ to do and as ‘Arcade Fire’ sit in the same genre of and uses a record label focusing on the manufacturing of the product similar to the independent ‘Matador Records’ although these are American based record labels, this would mean we could branch out into the American market thus expanding our marketing techniques and receiving a bigger profit and larger amount of single sales.







•How has digital technology helped you to capture your ideas for media production?

Digital technology has helped considerably by allowing us to use effects in editing and use different cameras to get different qualities in shots. Also, the music video industry has given us lots of ideas to use to create our video. We watched lots of different music videos in preparation for this to see the angles which were used a lot to portray different effects and ambience. As you can see, I thoroughly studied Lady Gaga's 'Telephone' Video which was my inspiration for my groups video.

Screen Shots

Here are some of our shots we created in our pre-production and then in our post-preduction.

First filming

21st January

We set up the school studio to create a dull and run down bedroom for our main protagonist. The props we used for our mise-en-scene were mirrors, speakers, drugs cabnet/box, camp bed, bedlinning, cusion, make-up, dark clothing with accessories for the hair such as clips and neclace, and we also used make up to give the illusion of bruises and grazes.

To start with, I put some dark make up around Heidi's eyes to suggest sleepless nights and tiredness rather than being hurt. It was further on we added more make-up to the face and body to capture bruises. For this, the main products we used were plum coloured mascara for clotted blood, green, brown and cream eye shadow for bruising and tired eyes and eye liner for cuts on arms.

The quality of acting we recieved today was realled good and we were pleased with the amount of work we got done, especially fighting scenes which looked realistic on camera. The hardest part today was most probably the few shots of lip sinking, but I still thought our day of filming was a success. We will be filming again next week to finish scenes off and tweek parts of the film.

Email Heidi sent to island records

Dear Island Records,

My name is Heidi Lesiw. I am a Yr13 A level Media Studies student, and for my coursework me and my group want to make a music video for the song ‘Girl With One Eye’ by Florence + The Machine. I am writing to see if I could be granted permission to use the song for my coursework, which has to be published onto the internet probably using YouTube. We are not trying to gain anything from you just the permission to use the song, all credit for the music will be given to you the record company and the band. As we are just being marked on the making/filming/editing of the video not the actual song choice.

We would be truly grateful if you could give us permission for the use of this song as this would be much appreciated.

Many Thanks,

Heidi Lesiw
Ringwood School Yr13 Student

Schedule for pre-production

We are getting at the stage where we are nearly ready to start filming. After our audience feedback on our advert we still need to take on that advice and re do parts of the poster.

But we have decided we are going to take a day filming on Friday 21st January, for an all day shoot. We want to start in the morning, for Elliot to start to set up the photography room, then work through first two lessons with Heidi and Emily to get the base of the video until 11am, then when me and Emily have a lesson, Elliot and I will film and direct and the guitar shots will be performed by Lucy, so after lunch we can film Heidi and Emily again and then we can carry on until the end of the day.

Hopefully we can get everything done in one day but if not we have left the following Friday with a couple of double frees just for any extra touch up filming or extra shots that we have missed or need to add in.
After this hopefully we can start our post-preduction (editing and evaluating) of the pre-production process.

camera experimentation 1

camera experimentation 1

http://www.youtube.com/v/0nroa5Vjo48?fs=1&amp;hl=en_US"></